Explainer videos bring a dimension to your brand that a simple website or write-up just can’t do.
Explainer videos have boomed in popularity over the past year due to their affordability and proven effectiveness in growing a business. Part of Google’s algorithm for search rankings considers the amount of time visitors stay on your website, which is one reason online video is seeing explosive growth. This makes explainer videos an excellent marketing tool, increasing your conversion rates. According to a recent survey conducted by Video Rascal, 85 percent of people are more likely to buy a product once they see an accompanying explainer video. Explainer videos help budding business owners keep tally of how many visitors on their sites could become actual customers. When a marketing or explainer video is included in an email, the click-through rate increases by 200%-300%. Explainer video display the number of views on each video and keep track of what product or service potential customers are interested. More than 70 percent of businesses reported budget increases for online video on 2013. The explainer videos also are helpful because they clarify the objective of your product. An explainer video helps you to connect better with your potential customer by explaining what your business can do for them and why they should choose you over other competing businesses. Explainer videos take the guess work out of explaining the usefulness and basic function of a product or service. People gain a better understanding of a product once someone explains it to them. Another plus point of explainer videos generate increased interest. According to a study published in The C100, over 70 percent of Internet users watch videos online, and over 50 percent of the population will watch videos this year! Consumers who watch product videos are 85% more likely to buy products vs. those who don’t. 66% of consumers will watch a product video two or more times. Explainer videos achieve ranking better in Google Search and to increase Web Traffic. Sixty percent of all web traffic comes from online videos. A video in Google’s index is 53 times more likely to appear on the first page search results. Websites that contains endless pages of block text and images rank low in Google search. This also scares away customers who want to quickly understand a product, and purchase it right then and there. The average person takes less than a minute to make a purchasing decision. An explainer video will get their attention immediately. After Google, Youtube is the world’s second largest search engine serving billions of views daily. In addition, explainer videos help your audience retain information. Users remember 58% more by watching explainer video vs. just reading alone. The average person retains only 10 percent of what they hear, but 50 percent of what they see according to a study conducted by Wharton Research Center. A well-produced explainer video can capture the attention of your audience immediately. Word-of-mouth continues to be the main way that businesses attract customers. If the customer likes your product, they’ll share your video. Explainer videos are especially helpful if you have a complicated product or service. Explainer videos help a person to gain a sense of trust in you and the products you sell if they can see you and create a ‘virtual’ connection. The number one thing that makes a customer become a repeat customer is your personality. It is important that a customer can put a face to your name. It helps boosting sales, gaining popularity for your brand, and explaining your product successfully.